How do you begin to explain climate change to your uncle?

Climate change information and the news cycle don’t mix.

Too often climate is conveyed as a doomsday scenario, or at the other extreme—something that can be easily dismissed.

This project attempts to break down the conversation around climate change in a way that is easy to understand—the problem, the response, and the blockers.

By doing so, it hopes to broaden the public’s general understanding of climate change and increase its engagement towards it through 20 key messages.

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